User:Evesiesta/Draft/夺目光芒/intro

Background and development

In November 2018, the Weeknd announced at a concert that he was working on his fourth studio album, tentatively referred to as "Chapter VI".

After a five-month social media hiatus, the singer-songwriter returned to Instagram on November 20, 2019, and posted six days later on November 26, 2019. He previously announced a project referred to as Chapter VI in June 2019. On November 24, 2019, a Mercedes-Benz commercial first aired on German TV featuring a clip of "Blinding Lights". It shows the Weeknd driving a Mercedes-Benz EQC SUV and asking the system to play his new song. The full-length version of the commercial premiered on November 29, alongside the single. In the days after, he took to social media to announce his return to music with the captions "the fall starts tomorrow night" and "Tonight we start a new brain melting psychotic chapter! Let's go!".

During an interview conducted by Jem Aswad from Variety magazine, the Weeknd discussed his experience working with Swedish songwriter-producer Max Martin, saying: "Max and I have become literally the best of friends, but I don't do that with many people. It's not that I can't, but a collaboration is a relationship, it's like a marriage, you've gotta build up to it." In a Billboard interview, the Weeknd expressed his appreciation for music of the 1980s: "I've always had an admiration for the era before I was born. You can hear it as far back as my first mixtape that the '80s — Siouxsie and the Banshees, Cocteau Twins — play such a huge role in my sound. Sometimes it helps me create a new sound and sometimes it's just obvious. I'm just glad the world's into it now." In an interview with Vanity Fair, the Weeknd said that he initially thought that the song would be a commercial failure.